Highlights:
- Google is testing AI Overviews in YouTube search results.
- YouTube overviews are likely to be powered by Google Gemini AI.
- Google is aggressively integrating AI with every Google product
YouTube is not left behind in the face of generative AI. Reports say YouTube is testing a new AI overview feature that could make YouTube search results more dynamic.
Google is planning to add an AI-powered video carousel integrated within Google’s AI Overviews. Currently, this experiment is limited to selected YouTube Premium members in the U.S.
With this, YouTube aims to enhance search queries related to shopping and location-based information.
Looking at the current scenario, it is highly likely that Google is using its in-house Gemini AI for showing the results.
Also Read | Forget ChatGPT, This New AI Feature Could Replace Google Search for You
A Google spokesperson confirmed the YouTube AI Overview experiment to ADWEEK.
This move shows Google’s aggressive push towards integrating AI with every Google product. While Google is drawing video content to enrich search results, AI chatbot platforms like Perplexity and OpenAI’s ChatGPT are cracking the code with publishers to provide more up-to-date responses in AI-generated summaries.