Amazon’s Alexa+ Voice Assistant rollout has reached over 100000 users since its introduction on February 26, 2025. CEO Andy Jassy shared the news during Amazon’s quarterly earnings call on May 1. He reveals that Alexa+ is now launching in the United States, with plans to expand to other countries later this year.
Alexa+ is currently available in Early Access mode for users who signed up for notifications and own Echo Show 8, 10, 15, or 21 devices. Amazon intends to eventually extend availability to more Echo customers shortly.
While Prime members can access Alexa+ for free, non-members will need to pay $19.99 per month for its premium features.
“We have a lot more functionality that we plan to add in coming months,” Jassy said on the call.
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Despite its features, Alexa+ faced delays before its launch, reportedly due to AI hallucinations and incorrect responses during the testing period. The AI upgrade comes nearly 18 months after Amazon committed to infusing more intelligence into Alexa following OpenAI’s ChatGPT breakthrough.
According to a recent PYMNTS Intelligence study, 54% of users prefer voice search because it is faster than typing or using a touchscreen device.
Amazon’s rollout of Alexa+ is way faster than Apple’s rollout of its new, LLM-powered Siri. During Apple’s earnings call on Thursday, which occurred simultaneously with Amazon’s, CEO Tim Cook addressed concerns about the delays, stating that the company needs “more time to complete the work.”