Google AdSense has announced a major update to its Auto optimise feature, allowing publishers more control over the optimisation experiments that Google runs for them.
This new feature allows users to configure Auto optimise at the site level instead of the account level. This make it easier for publishers to manage individual settings for different domains.
ICYMI: Google is testing YouTube AI Overviews in US
The feature rollout will take place over the coming weeks. Existing Auto optimise settings will automatically apply across all sites linked to an AdSense account. For example, if Auto optimise is currently enabled, all sites will retain the setting by default.
However, publishers will now have the choice to customise Auto optimise on site level.
Google AdSense has also added‘Auto-apply experiment winner’ checkbox, which replaces the previous ‘Suggestions only’ option. This gives users the ability to allow Google to automatically apply the best-performing optimisation experiment for ads.
Auto optimise has moved from the Experiments page. You now manage Auto optimise experiments on the Ads page in your AdSense account, making it easier for publishers to check which sites have the feature enabled.
Now on Auto optimise will be activated by default for new domains with experiment winners auto-applied and 50% traffic allocation. If needed, users can opt out of Auto optimise at any time.
For AdSense for Search (AFS) publishers, a dedicated ‘Auto optimise for search ads’ page has been added under the Experiments section. Despite this change, Auto optimise for search ads will still be controlled at the account level.